Product was successfully added to your shopping cart.

About Us

EARTHEA

LAB GROWN DIAMONDS

“Shine bright without the mining”

BRAND STORY

Welcome to Earthea, inspired by the Greek word for "Marsh flower" – Athea, our brand symbolizes the delicate balance between preserving our planet and the elegance of fine jewelry. Just as the Marsh flower thrives in lush, tranquil landscapes, Earthea thrives in its mission to heal the earth. We believe that ethical luxury shouldn't compromise on style, and our lab-grown diamonds embody this philosophy perfectly.

Diamonds, from eternity, have come from the core of mother Earth and as purveyors of luxury jewels, we understand the cost - financial as well as environmental and ecological - attached to these sparkling stones. Earthea is our attempt to give back to mother earth and we do it by not taking away from it. We nurture it by solicitude as well as the power of knowledge, qualities that also describe our co-founders – two women who are an eclectic blend of traditional and modern. Being mothers themselves, the duo brings in a nurturing energy, which meets the mastery they’ve acquired through years of learning and practice.

Earthea is a brand where beauty meets eco-consciousness; luxury blends effortlessly with sustainability; and the magnificence of science intersects with the elegance of jewelry. Our diamonds are grown with cutting-edge technology in a controlled environment, minimizing environmental impact and ensuring a conflict-free origin. Each Earthea diamond tells a story of sustainability and responsible sourcing, so you can truly shine with a clear conscience.

THE FOUNDERS

Our founders have loved and lived jewelry for most part of their lives, as consumers as well as creators and designers. Earthea is their ode and gift to all the women who have dreamt of wearing this glorious stone, for they truly believe that diamonds are for everyone.

Shaheen Abbas

Renowned jewelry designer Shaheen Abbas has carved a niche for her inimitable sensibility during her two decades in the industry. Shaheen’s design DNA, best described as modern glamour meets contemporary edge, is visible not only in her creations but also in her personal style. Today, with roots spread across India and Dubai, she designs for fellow global nomads like herself who aren’t bound by borders, and want their wardrobes to reflect the same spirit.

Growing up in a jewelry -loving family, Shaheen’s interest in the craft was born at an early age. It was the intricacies of workmanship, the timeless appeal of her family heirlooms and the beauty of Indian techniques that caught her attention. To fuel her interest further and hone her innate inclination towards the field, she enrolled for a Graduate Diamonds Program at the Gemological Institute of America. She then pursued a course in Luxury Brand Management at ISC Paris Business School and trained as a bench jeweler at Alchimia Contemporary Jewelry School in Florence. Shaheen is the founder of two jewelry brands – Shaan Luxe Jewellery and Flower Child by Shaheen, both testament to her signature edgy sensibilities and unconventional aesthetic.

Apart from being a jewelry designer and entrepreneur, the world citizen is also a fashion and fitness enthusiast. As a patron of the good life, Shaheen has cultivated a dedicated community on Instagram, with followers from around the world who turn to her for style, wellness, skincare and lifestyle inspiration. Shaheen has been featured in Vogue India, Khaleej Times, Grazia India, Verve and many more Indian as well as international publications.

Zahra Busheri

Diamonds have always held a special place in our hearts, and that passion was ignited by her husband's extensive experience in the diamond industry. With over 20 years in the business of earth-mined jewelry, he became Zahra’s ultimate inspiration and guide into the world of diamonds. His knowledge and expertise became a driving force behind her own desire to learn more.

With that inspiration, she decided to pursue a diploma in diamond grading from the prestigious Gemological Institute of America (GIA) in 2011. Her fascination with these exquisite gems grew into a lifelong pursuit of all things diamond related.After spending some time working in the banking industry, she realized that her true calling lay in following her passion for jewelry making. With unwavering support from her husband, she took a leap of faith and set out to turn her love for diamonds into a business.

But her journey didn't start there. Before becoming an entrepreneur, she wore many different hats. She is a wife and a mother, balancing family life while continuously expanding her diamond expertise. She even had the joy of being a kindergarten teacher, where her playful nature came in handy. Throughout her diverse career paths, including stints in pret-designing and real estate, she has embraced and excelled at every experience as an opportunity for growth and learning.

Now, Zahra is overjoyed to bring her knowledge and varied experiences to the world of lab-grown diamond jewelry. Each piece is meticulously handcrafted with care and passion, ensuring that it reflects the unique beauty and brilliance of these ethically grown diamonds.

"Join us on this luminous journey as we embark on our own business venture. Take a moment to browse through our exquisite collection and find a piece that resonates with your style and values. And remember, when you wear our jewelry, you're not just adorning yourself with elegance, but also supporting a dream that evolved from a lifelong love affair with diamonds."

"Thank you for being a part of our story. We can't wait to welcome you as a valued customer and friend!"